- Published :July 01, 2019
- Client :Radius Theme
- Category :Link Building, Web Traffic
- Website :https://github.com
- Share :
FinovaPay was burning $28,000/month on click campaigns that delivered:
✔ Clicks (4,200/month)
❌ Conversions (Just 88 signups)
❌ Negative Brand Searches (“FinovaPay scam” queries rising)
Our mission: Transform clicks into customers—profitably.
1. The “No More Vanity Metrics” Reset
Killed Underperformers:
Paused 19 ad groups with <1% conversion rates
Blocked 3,200+ irrelevant search terms (e.g., “free money apps”)
Device & Location Surgery:
Discovered 62% of tablet clicks never converted → excluded
Geofenced only bank headquarters (not general cities)
2. Ad Copy That Pre-Qualifies
Risk-Reversal Headlines: “Get Rejected for Our Business Account? We’ll Pay You $50”
(Drove 83% more qualified clicks)
SERP Squatter Technique:
Ran competitor-branded keywords with comparison tables
(Example: “FinovaPay vs. Stripe Fees Calculator”)
3. The Conversion Layer Hack
Dynamic ads → URL parameters triggered custom hero text
Landing Page Personalization: “Welcome, Google Searcher! Your 0.3% rate reduction awaits.”
Micro-Commitment CTAs:
Replaced “Get Demo” with “See Your Custom Rate in 20 Seconds”
4. The Retargeting Money Machine
LinkedIn + Google Ads Synergy:
Website visitors → LinkedIn video retargeting (case study snippets)
Video engagers → Google Performance Max campaigns
Execution Timeline
| Week | Focus | Key Action |
|---|---|---|
| 1-2 | Account Detox | Purged wasted spend, rebuilt negative KW lists |
| 3-4 | Ad Creative Revolution | Launched 22 challenger variants |
| 5-6 | Conversion Layer | Deployed 14 personalized landing pages |
| 7-8 | Retargeting Expansion | Integrated LinkedIn → Google audiences |
Performance Transformation
| Metric | Before | After (90 Days) |
|---|---|---|
| Cost Per Lead | $9.27 | $3.41 |
| Conversion Rate | 2.1% | 6.8% |
| ROAS | 1.2X | 5.8X |
| Branded Search CTR | 38% | 67% |
- Unplanned Wins:
- Organic signups increased 19% (ads boosted brand credibility)
- Competitors copied ad creatives within 6 weeks
- Sales cycle shortened by 11 days (better-qualified leads)
Why This Works When Others Waste Budget
We treat click advertising as a precision conversion system, not a traffic faucet:
Pre-Click: Ruthlessly filter unqualified eyeballs
Post-Click: Remove all friction to action
Post-Conversion: Leverage intent signals across platforms
