- Published :July 01, 2019
- Client :Radius Theme
- Category :Link Building, Marketing
- Website :https://github.com
- Share :
GreenLife Organics had:
✔ Excellent products with verified sustainability claims
✔ Well-optimized website (90+ technical SEO score)
❌ Only 29 referring domains (vs. competitors’ 300+)
❌ 0 links from .edu/.gov sources
Our mission: Build authentic authority, not just link counts.
1. The “Unlinkable” Content Transformation
Turned product specs into shareable assets:
Created “Biodegradability Timeline” interactive tool (earned 11 natural links)
Published “State of Plastic Alternatives” report with proprietary research
2. Strategic Digital PR Outreach
HARO (Help a Reporter Out) Domination:
Positioned client as eco-packaging experts → featured in 7 industry publications
Broken Link Building with a Twist:
Not just finding broken links—creating better replacements
Example: Upgraded a competitor’s outdated “Composting Guide” → secured .edu link
3. Partnership Link Earning
University Collaborations:
Partnered with environmental science departments for product testing case studies
Supplier Web Mentions:
Got listed on raw material providers’ “Certified Partners” pages
4. Branded Asset Creation
“Sustainable Business Toolkit” (Free download for .org backlinks)
Expert Roundups featuring client insights (with natural citation links)
Execution Timeline
| Month | Focus | Links Earned |
|---|---|---|
| 1 | Content Asset Creation | 8 (All DR 50+) |
| 2 | Digital PR Blitz | 23 (Including Forbes Green) |
| 3 | Partnership Development | 17 (.edu + industry associations) |
| 4 | Branded Resource Launch | 42 (Toolkit downloads) |
Link Profile Transformation
| Metric | Before | After (6 Months) |
|---|---|---|
| Referring Domains | 29 | 415 |
| .edu/.gov Links | 0 | 14 |
| DR (Ahrefs) | 32 | 58 |
| Top 3 Rankings | 0 | 7 |
Why This Link Building Works
We avoid shady tactics for sustainable authority growth:
Earn vs. Build: Create genuinely link-worthy assets
Quality Over Quantity: 1 DR80 link > 100 spammy directories
Compound Growth: Assets continue earning links passively
