The Problem
Our client, a fast-growing e-commerce store, was struggling with:
3.8-second average page load time (Google penalizing rankings)
Mobile bounce rate of 72% (vs. 43% industry benchmark)
15% cart abandonment due to sluggish checkout
Our Goal
Transform their digital storefront into a high-performance, user-friendly experience while preserving design integrity.
Our Page Optimization Process
1. Performance Audit & Bottleneck Identification
Core Web Vitals Analysis:
LCP (Largest Contentful Paint): 4.1s → Target: <2.5s
CLS (Cumulative Layout Shift): 0.38 → Target: <0.1
FID (First Input Delay): 320ms → Target: <100ms
Key Findings:
Unoptimized hero images (3MB+ per image)
Render-blocking JavaScript from legacy plugins
No lazy loading on product grids
2. Strategic Optimization Plan
A. Visual Content Optimization
Image & Video Compression:
Converted all product images to WebP/AVIF (60% smaller)
Implemented adaptive image sizing (serving different resolutions per device)
Lazy Loading:
Deferred off-screen images & videos using
loading="lazy"
B. Frontend Code Refactoring
JavaScript & CSS Minification:
Reduced render-blocking resources by combining & deferring non-critical JS
Implemented critical CSS inlining for above-the-fold content
Framework Optimization:
Upgraded jQuery to Vanilla JS where possible
Removed unused Bootstrap components (saved 120KB)
C. Server & Delivery Enhancements
CDN Implementation:
Deployed Cloudflare Enterprise for edge caching
HTTP/2 & Brotli Compression:
Reduced payload size by 35%
D. Mobile-First Enhancements
Touch-friendly redesign of buttons & CTAs
Conditional resource loading (lighter assets for mobile)
Recent Case
08/23/2019
Technical optimization
08/23/2019
On-page optimization
08/23/2019
Powerful Social Signals
08/23/2019
Search Optimization
07/17/2019
Click Advertising
Quick Contact