- Published :July 01, 2019
- Client :Radius Theme
- Category :Link Building, Web Traffic
- Website :https://github.com
- Share :
UrbanGadget’s $8M website suffered from:
✔ Quality products with 4.8-star average reviews
✔ Strong brand recognition in their metro areas
❌ Only 6% of 12,000 product pages indexed
❌ Duplicate content penalties across color/size variants
❌ Zero visibility for “best ” searches
Our mission: Make Google fall in love with every page.
1. Technical Foundation Repair
Fixed Indexation Disaster:
Eliminated 9,200 duplicate URLs via canonical chain optimization
Created dynamic XML sitemaps for all product categories
Site Speed Revolution:
Reduced LCP from 5.4s to 1.1s via image CDN + deferred hydration
2. Content Architecture Overhaul
- Replaced manufacturer descriptions with unique comparisons
- Product Page Reinvention: “Why This Blender Outperforms Vitamix for Iced Drinks”
- Restructured categories from “by feature” → “by user need”
- Siloing Mastery: Old: “Blenders by Motor Power” → New: “Best Blenders for Smoothie Bars”
3. Semantic Power Boosting
TF-IDF Optimization:
Identified missing terms vs top competitors using LSI graph analysis
FAQ Schema Implementation:
Added question-focused H2s that captured 14 featured snippets
4. Conversion-Focused Optimization
Review Snippet Markup:
Displayed star ratings in SERPs (CTR increased 38%)
“Last Chance” Triggers:
Added real-time inventory alerts to product meta descriptions
Why This On-Site SEO Works
We go beyond basic meta tags with three-layer optimization:
Technical Layer
Make pages crawlable/indexable
Semantic Layer
Align with searcher intent
Conversion Layer
Turn traffic into revenue
Execution Timeline
| Phase | Key Actions | Impact Timeline |
|---|---|---|
| Week 1-2 | Technical Audit & Fixes | Indexation began improving Day 14 |
| Week 3-4 | Content Restructuring | First featured snippet Day 28 |
| Week 5-6 | Schema Deployment | Rich results appeared Day 37 |
| Week 7-8 | Continuous Refinement | Traffic surpassed paid channels |
Quantifiable Results
| Metric | Pre-Optimization | Post-Optimization (4 Months) |
|---|---|---|
| Indexed Pages | 720/12,000 | 9,850/12,000 |
| Organic Traffic | 42K/mo | 68.5K/mo |
| Featured Snippets | 0 | 19 |
| Conversion Rate | 1.2% | 2.7% |
