- Published :July 01, 2019
- Client :Radius Theme
- Category :SEO Service, Site Optimization
- Website :https://github.com
- Share :
The Problem
Our client, an emerging SaaS company, faced:
Near-zero social traction (posts got 5-10 likes)
Low trust signals (few reviews, no viral content)
Stagnant lead pipeline despite great product
Our Goal
Deploy high-impact social signals to:
✔ Build instant credibility
✔ Drive organic reach
✔ Convert passive viewers into customers
1. Social Proof Engineering
Testimonial Amplification
Turned customer emails into video case studies (shared natively on LinkedIn/YouTube)
Created tweetable review snippets with branded visuals
Expert Collaborations
Partnered with micro-influencers (10-50K followers) for authentic shoutouts
Ran “Ask Me Anything” (AMA) sessions with industry leaders
2. Engagement Hacking
Strategic Commenting
Targeted competitor posts with value-added insights (not spam)
Used employee advocacy to seed discussions
Controversial (But Professional) Polls
Example: “75% of marketers waste money on ___. Agree?” (1.2K votes)
3. Viral Content Systems
“Skyscraper 2.0” Technique
Took top-performing industry reports → made them interactive (quizzes, calculators)
Example: “Will AI Replace Your Job?” self-assessment tool
Memetic B2B Content
Turned boring data into relatable memes (yes, even for SaaS)
Measurable Impact
| Metric | Before | After (90 Days) |
|---|---|---|
| Avg Post Engagement | 8 likes | 320+ interactions |
| Profile Visits | 20/week | 210/week |
| Leads from Social | 3/month | 63/month |
| Website Social Referrals | 2% | 18% |
- Key Wins:
- Featured in LinkedIn's "Top Voices" for their niche
- One post generated 14 inbound demo requests
- Competitors started copying their content style
How We Executed
Phase 1: Signal Foundation (Weeks 1-2)
Audited competitor social gaps using BuzzSumo
Identified high-engagement formats (carousels > videos > text)
Phase 2: Viral Sequencing (Weeks 3-6)
Day 1: Post original research
Day 3: Share “hot takes” from industry experts (tagging them)
Day 5: Release meme version of data
Phase 3: Algorithm Gaming
Timed posts for “second wave” engagement (9 AM + 9 PM same day)
Used LinkedIn collaborative articles to piggyback on trending topics
