Search Optimization

1. Technical Groundwork (Weeks 1-2)

• Fixed Crawlability Issues:

  • Eliminated 1,200 dead-end pages (site-wide 404s → 301 redirects)

  • Compressed TTFB from 1.9s to 380ms via edge caching

• Structured Data Overhaul:

  • Implemented Product, FAQ, HowTo schemas (92% rich snippet coverage)

2. Keyword Surgical Strikes

• Intent Refinement:

  • Switched from “biodegradable materials” (2.4M volume) → “FDA-approved compostable packaging” (18K, 7.2% conversion rate)

• Competitor Gap Exploitation:

  • Stole 23 featured snippets using <500-word “precision answers”

3. Content Reinvention

• Pillar-Cluster Relaunch:

  • Merged 47 thin pages into 8 mega-guides (avg. 5,200 words)

  • Added interactive degradation calculators (12% dwell time increase)

• Google-Eating Updates:

  • Published “2024 Regulatory Changes” reports 3 days before competitors

4. Authority Engineering

• Strategic Backlink Campaign:

  • Earned .edu links via university waste management partnerships

  • Hijacked competitor’s broken links using Skyscraper 3.0 technique

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