- Published :July 01, 2019
- Client :Radius Theme
- Category :Marketing, SEO Service
- Website :https://github.com
- Share :
LuxeWear’s situation:
✔ Strong brand recognition (62% direct traffic)
✔ Quality backlink profile (DR 78)
❌ Only 8% of pages drive 90% of traffic
❌ Zero non-brand category page rankings
❌ International sites are cannibalizing each other
Our mandate: Provide the blueprint—not just the diagnosis.
1. The 360° Discovery Audit
Technical Deep Dive:
Found 14,000 duplicate URLs from poor faceted navigation
Identified hreflang errors causing 37% crawl budget waste
Content Gap Analysis:
Mapped 1,200 missing opportunities vs. competitors
Discovered “luxury vegan leather jackets” had 14K searches but zero content
2. Priority Matrix Development
Created traffic potential vs. effort required scoring for:
| Quick Wins (Weeks 1-4) | Strategic Plays (Months 2-6) | Long-Term Bets (6+ Months) |
|---|---|---|
| Fix indexation bloat | Develop expert roundup content | Build designer partnerships |
| Optimize product filters | Create size guide hubs | Secure .edu fashion school links |
| Localize meta for EU | Film “craftsmanship” videos | Launch trend forecast reports |
3. Cross-Functional Alignment
SEO-Content Bridge:
Trained writers on search intent classification
Dev Team Playbook:
Created GitHub tickets with SEO specs
PPC Synergy:
Shared high-CVR keywords to steal competitor ad space
4. Continuous Governance Model
Monthly Health Scorecards tracking:
Indexation rate • Click depth • International CTR
Quarterly Opportunity Refresh using:
Google Trends predictions • Algorithm update impacts
The Strategic Impact
| KPI | Pre-Consultation | 12-Month Results |
|---|---|---|
| Organic Revenue | $4.2M/yr | $9.1M/yr |
| Non-Brand Traffic | 18% | 43% |
| Market Expansion | 5 countries | 19 countries |
| SEO-Influenced Sales | 12% | 29% |
Unplanned Wins:
✅ Discovered 6 product categories with untapped demand
✅ Reduced paid reliance from 61% to 38% of revenue
✅ Became Google’s “go-to” for luxury fashion SERP features
